The DIRECTIVE 2009/EC ON THE SUSTAINABLE USE OF PESTICIDES gives directions for attaining the
sustainable use of pesticides in the EU. The objective is to minimize risks and impacts for the
environment and human health by promoting alternative strategies. Integrated Pest Management (IPM)
is one of the cornerstones of the Directive.
NOVATERRA aims to reduce the use and negative impacts of CONTENTIOUS PLANT PROTECTION
PRODUCTS (PPP) for integrated pest, diseases and weed management in the two main Mediterranean
crops in Europe: grapevines and olives.
NOVATERRA will develops a pool of novel, integrated and sustainable strategies, technically and
economically viable, resulting from three different approaches: a) To develop novel combinations of
ALTERNATIVE, non-synthetic PRODUCTS and biological control techniques for plant protection, b) To
optimize the application and dosage of PPP through SMART FARMING technologies and c) To mitigate
the appearance of pest and diseases through the use of new SOIL MANAGEMENT strategies. Those
approaches will be evaluated and validated in a combination of integrated solutions for updating and
improving IPM strategies. Indicators for measuring the impact of crop management and protection on
human health, air, water, soil, biodiversity, energy will be implemented. Further analysis will be done in
terms of economic cost-benefits for farmers to adopt the different techniques and farmers and
consumers` willingness to pay. The consortium composition will guarantee a multi-actor approach with
contributions coming from research institutions, growers, technological SMEs, auxiliary industry and
relevant associations. Finally, the exploitation Plan together with the Communication and Dissemination
Plan will ensure the outreach of results among the stakeholders in the European farming sector. NOVATERRA outputs will also be key for further discussion with policymakers in terms of EU plant heath
policies and risk assessment around PPPs usage.